Trust is one of the most powerful factors in analyst relationships, but also one of hardest things to measure objectively.



About Duncan Chapple


Influencer Relations

Duncan's blog where he discusses the newest studies, metrics and happenings in the analyst relations industry.

Analyst Observatory Co-Director



A research project at the University of Edinburgh Business School studying industry analysts and hosts of the annual Analyst Value Survey and the Analyst Advocacy Survey .

CCgroup Head of Analyst Relations

We help analysts to more confidently recommend solutions like fintech, deep tech and solutions for telecom networks and enterprises.

 Analyst Value Survey


The Analyst Value Survey plays a unique role in the analyst industry. It is the only public survey into how thousands of professionals value different analyst firms like Gartner, Forrester, and around 100 of their most successful competitors.


Influencer Relations

Insights on Analyst Value


Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets.


over 25 years in the ICT Industry

Find an available time to chat with Duncan about your AR needs, new business or ask questions about the survey.

Sign up for our newsletter!

Access curated articles and up to date information about the analyst relations industry each month.

Duncan runs a LinkedIn group called the Analyst Relations Forum, where we pool expertise on analyst relations and influencer marketing. 

Get in touch with Duncan!

Gain insights and analyst recommendations that grow your business.



Trust is one of the most powerful factors in analyst relationships, but also one of hardest things to measure objectively.



About Duncan Chapple


Influencer Relations

Duncan's blog where he discusses the newest studies, metrics and happenings in the analyst relations industry.

Analyst Observatory Co-Director



A research project at the University of Edinburgh Business School studying industry analysts and hosts of the annual Analyst Value Survey and the Analyst Advocacy Survey .

CCgroup Head of Analyst Relations

We help analysts to more confidently recommend solutions like fintech, deep tech and solutions for telecom networks and enterprises.

 Analyst Value Survey


The Analyst Value Survey plays a unique role in the analyst industry. It is the only public survey into how thousands of professionals value different analyst firms like Gartner, Forrester, and around 100 of their most successful competitors.


Influencer Relations

Insights on Analyst Value


Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets.


over 25 years in the ICT Industry

Find an available time to chat with Duncan about your AR needs, new business or ask questions about the survey.

Sign up for our newsletter!

Access curated articles and up to date information about the analyst relations industry each month.

Duncan runs a LinkedIn group called the Analyst Relations Forum, where we pool expertise on analyst relations and influencer marketing. 

Get in touch with Duncan!

Gain insights and analyst recommendations that grow your business.